Comparison A-B
This type of study assesses each of the two different products separately and then compares them. You will be provided with an overview of how your customers perceive each of the products. You can decide whether both products are evaluated by the same test group, or whether product A and product B are evaluated by completely different test groups.
Each of the two products was evaluated by the 8 test participants (total of 8) using AttrakDiff™.
The results were the following:
Product A performed better in both hedonic and pragmatic quality than product B. The smaller confidence rectangle observed for product A implies that users were largely at one. For product B however, the user responses differed greatly. In order that product B become competitive with product A it is necessary that improvements be made.