Authors
AttrakDiff™ and the AttrakDiff™ website are part of a combined project developed and provided by User Interface Design GmbH and Marc Hassenzahl.*
Prof. Dr. Marc Hassenzahl
Professor at Folkwang University, Faculty of Design. Before he was a Jun. Prof. at University of Koblenz-Landau, Faculty of Psychology and research fellow at Darmstadt University of Technology, Institute of Psychology. Before free-lance usability consultant, research fellow at Siemens Corporate Technology, and senior consultant for the User Interface Design GmbH. He recently became vice president of the German Chapter of the Usability Professionals' Association. His research interests are usability engineering, appealing user interfaces, new analysis and evaluation methods, time preferences and the endowment effect.
Prof. Dr. Michael Burmester
Consultant of Research & Innovation at User Interface Design GmbH (UID) since September 2002. Professor of Ergonomics and Usability at the University of Applied Media Sciences in Stuttgart. Former managing director of UID branch office in Munich and in charge of the Usability Engineering department. Project coordinator at Siemens (1997-2000). Scientific assistant at the Fraunhofer IAO, responsible for national and international research and development projects.
Dipl.-Inform. Franz Koller
Managing Director at User Interface Design GmbH since 1998. Previously assistant manager at the former German subsidiary of the Swedish UID AB. Head of the "Interactive Products" team at Fraunhofer Institute IAO (1995-1997) Scientific assistant and project director at the University of Stuttgart (1987-1992); ISO board member for the design of multimedia systems.
* A substantial part of AttrakDiff™ and the AttrakDiff™ website emerged from INVITE (1999-2003). INVITE is a research project promoted by the BMBF. The identity code is: 01 IL 901 V 8. The authors are liable for its contents.