Why Free of Charge?

Wide implementation of AttrakDiff will contribute to making product-attractiveness scientifically explainable. You have the benefit of an easy evaluation tool which rates the quality of interfaces and provides a graphic presentations.(see AttrakDiff Basic)

The AttrakDiff version at hand will achieve the following objectives:

  1. Through wide implementation of this evaluation tool new insight will be made into criteria necessary for evaluation procedures and for the further development of the evaluation tool. Furthermore it is our hope to define the underlying theoretical model more precisely.
  2. AttrakDiff is to be implemented as a research instrument, e.g. to ascertain what design measures result in improved hedonic quality.
  3. To initiate discussions on the matter of criteria for the evaluation of products. Are effectivity, efficiency and satisfaction really sufficient criteria for product evaluation or do the above-mentioned criteria in fact play an equally important role?

Hence it is with these objectives and questions in mind that the AttrakDiff evaluation tool has been made available on this website.